ARUH, GUPUH, RENGKUH, LUNGGUH, AND SUGUH AS A COMMUNICATION MEDIUM IN BUILDING SILATUROHMI IN JAVA

Sunarmi, Sunarmi (2017) ARUH, GUPUH, RENGKUH, LUNGGUH, AND SUGUH AS A COMMUNICATION MEDIUM IN BUILDING SILATUROHMI IN JAVA. UMM. pp. 1-6. ISSN -

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Abstract

A research on Aruh, Gupuh, Rengkuh, Lungguh, and Suguh as a Communication Medium in Building Silaturohmi in Java is a cultural study. This research was conducted because Aruh, Gupuh, Rengkuh, Lungguh and Suguh are a welcoming-guest culture becoming the tourism developing media involving Pracimayasa building in Mangkunegaran currently. This study attempted to discuss the meaning and symbol of guest welcoming as the Javanese communication medium. Just like cultural study paradigm in postmodernism area, this study was positioned into critical thinking system, using critical theory and semiotic theory of visual communication. The research was taken place in Mangkunegaran. This study was expected to provide the opportunity of creativity development in interpreting the text thereby obtaining a more in-depth understanding on the meaning of guest welcoming attitude in Java. This study employed a qualitative method and descriptive qualitative and interpretative analysis technique with hermeneutics approach. Techniques of collecting data used were observation, interview, and document and library studies. The result of research showed that the meaning of Aruh, gupuh, rengkuh, lungguh, and suguh was the embodiment of rukun-kurmat (concord-respect) principle as the Javanese communication medium in the namu/sonjo (visiting others’ house) and ketamon (receiving the guest) event. In Mangkunegaran tradition, it was called royal guest welcoming. Aruh is an expression through action and face expression as the form of grapyak semanak (friendly) attitude. Gupuh is the happy feeling manifested in in-hurry attitude as the form of sincerity. Rengkuh is the attitude of accepting an individual’s presence as the form of protecting attitude. Lungguh means giving a seat as the form of respect. Suguh is to serve the guest physically and spiritually as the form of respect and alms.

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