Teknik Marketing Plan Stasiun Televisi Berdasarkan Viewers Values dan Acuan Produksi Acara

Rachman, Anung (2007) Teknik Marketing Plan Stasiun Televisi Berdasarkan Viewers Values dan Acuan Produksi Acara. Jurnal Ornamen, 4 (2). pp. 72-82. ISSN 1693-7724

Text 883 - Published Version Download (16kB)

Abstract

Rivalries among national and local TV companies have led to strategies and tactics as to how to seize and maintain potential viewers. If a company maintains its potential viewers it will receive increased revenue. If its competitors suceed in grabbing its potential viewers it will be in great loss. It is essential therefore that a television station company see the strategies and tactics utilized by its competitors. The best way is by conducting marketing plan. Keywords : marketing plan, market research, program production, television station

Actions (login required)

View item