Arketipe: Identifikasi Pola Dasar Persuasi Iklan


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Murtono, Taufik (2008) Arketipe: Identifikasi Pola Dasar Persuasi Iklan. Jurnal Ornamen, 5 (1). pp. 68-85. ISSN 1693-7724

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Recently, advertising is a competition arena of product and commercial company image. The increased number of product brand circulating makes the advertiser conduct every attempt to place the product image in the public reference. The archetype existence serves as the source code of human’s collective unconscious nature and as the joint well inside the brain containing the similar psychical content within human beings is utilized by the advertises as the foundation for arranging the commercial communication over the product. Keywords: Archetype, code, image.

Type: Article
Not controling keyword: Archetype, code, image
Subject: 1. ISI Surakarta > Desain Komunikasi Visual
Divisions: Faculty of Fine Art and Design > School of Visual Communication Design
User deposit: UPT. Perpustakaan
Datestamp: 19 Jan 2018 03:59
Last mod: 19 Jan 2018 03:59

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