eprintid: 7859
rev_number: 7
eprint_status: archive
userid: 24
dir: disk0/00/00/78/59
datestamp: 2025-10-17 03:29:02
lastmod: 2025-10-17 03:29:02
status_changed: 2025-10-17 03:29:02
type: article
metadata_visibility: show
creators_name: Cahyaningrum, Yuniana
creators_name: Prabowo, Rahayu Adi
creators_name: Istiqomah, Asyifa’ Nur
creators_name: Noviyanti, Nikita
creators_name: Ramdhani, Danie Eka
title: Efektivitas Visualisasi Produk Keramik Berbasis Augmented Reality
terhadap Perubahan Minat Beli Konsumen
ispublished: pub
subjects: AF
divisions: sch_soc
full_text_status: public
keywords: Augmented Reality, visualisasi produk, keramik, minat beli konsumen, pemasaran digital,
pendekatan eksperimental between-subjects.
abstract: enelitian ini mengkaji dampak penggunaan Augmented Reality (AR) dalam visualisasi produk keramik terhadap
minat beli konsumen. Di dunia digital saat ini, visualisasi produk online sering memiliki keterbatasan yang
mengurangi pengalaman berbelanja. AR menawarkan solusi dengan memungkinkan konsumen melihat produk
dalam konteks lingkungan mereka sendiri. Menggunakan pendekatan eksperimental between-subjects, studi ini
membandingkan dua kelompok: satu menggunakan visualisasi AR produk keramik dan yang lain menggunakan
visualisasi konvensional seperti foto dan deskripsi. Pengukuran minat beli dilakukan sebelum dan sesudah
partisipan dipaparkan pada stimulus. Hasil menunjukkan bahwa visualisasi berbasis AR secara signifikan
meningkatkan minat beli dibandingkan metode konvensional. Analisis lebih lanjut mengungkapkan bahwa faktor
seperti kualitas visual yang realistis dan elemen interaktif dalam AR berperan penting dalam meningkatkan
minat beli. Temuan ini memberikan dampak kontribusi penggunaan teknologi AR yang dapat menjadi strategi
pemasaran yang berharga bagi industri keramik untuk meningkatkan keterlibatan konsumen dan mendorong
keputusan pembelian dalam konteks online.
date: 2025-08-05
date_type: published
publication: Jurnal Pustaka Pustaka Mandiri
volume: 5
number: 2
publisher: Jurnal Pustaka
pagerange: 1-9
refereed: TRUE
issn: 2809-4069
official_url: https://repository.isi-ska.ac.id
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Jurnal Pustaka AI Vol . 5 No. 2 (2025) 372 – 380
Submitted : 05-08-2025 | Reviewed : 16-08-2025 | Accepted : 31-08-2025
379
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Jurnal Pustaka AI Vol . 5 No. 2 (2025) 372 – 380
Submitted : 05-08-2025 | Reviewed : 16-08-2025 | Accepted : 31-08-2025
380
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citation:   Cahyaningrum, Yuniana and Prabowo, Rahayu Adi and Istiqomah, Asyifa’ Nur and Noviyanti, Nikita and Ramdhani, Danie Eka  (2025) Efektivitas Visualisasi Produk Keramik Berbasis Augmented Reality terhadap Perubahan Minat Beli Konsumen.  Jurnal Pustaka Pustaka Mandiri, 5 (2).  pp. 1-9.  ISSN 2809-4069     
document_url: http://repository.isi-ska.ac.id/7859/1/Efektivitas%20Visualisasi%20Produk%20Keramik_Yuniana.pdf