eprintid: 7589
rev_number: 8
eprint_status: archive
userid: 15
dir: disk0/00/00/75/89
datestamp: 2025-07-31 15:20:36
lastmod: 2025-07-31 15:20:36
status_changed: 2025-07-31 15:20:36
type: monograph
metadata_visibility: show
creators_name: Ridlo, M Harun Rosyid
creators_name: Risqita, Exa Syafina Jullyan
creators_name: Febriani, Fani Amalia
title: MITIGASI PERUBAHAN IKLIM: INSTAGRAM CAMPAIGN DENGAN STRATEGI KREATIF MAKANAN LOKAL RENDAH KARBON
ispublished: unpub
subjects: AB
divisions: sch_law
full_text_status: public
monograph_type: project_report
keywords: perubahan iklim, kampanye, Instagram, makanan lokal,
rendah karbon
abstract: Perubahan iklim menjadi isu yang selalu hangat diperbincangkan
dalam beberapa dekade terakhir. Upaya adaptasi dan mitigasi
perubahan iklim pun sudah banyak dilakukan, namun belum
komprehensif dan efektif. Kendala utama komunikasi perubahan
iklim adalah kurangnya kesadaran masyarakat soal urgensi dampak
perubahan iklim. Masyarakat masih menganggap bahwa perubahan
iklim adalah masalah sains, padahal berdampak besar pada kehidupan
sosial. Maka, perlu adanya strategi komunikasi yang mudah diakses,
berkaitan erat dengan audiens, dan mampu membangkitkan emosi.
Penelitian ini bertujuan untuk menyusun strategi kreatif komunikasi
melalui kampanye online di layanan jejaring sosial Instagram. Pesan
utama dalam kampanye ini adalah mitigasi perubahan iklim melalui
konsumsi makanan lokal rendah karbon. Proses perancangan
dilakukan dengan metode desain yang terdiri dari discovery, planning,
creative, dan application. Hasil perancangan dapat memberikan
gambaran bagaimana menyusun strategi komunikasi kreatif dan visual
dalam kampanye mitigasi perubahan iklim melalui layanan jejaring
sosial Instagram.
date: 2023-10
date_type: completed
publisher: Institut Seni Indonesia Surakarta
place_of_pub: Surakarta
pages: 58
institution: Institut Seni Indonesia Surakarta
department: Fakultas Seni Rupa dan Desain
official_url: http://repository.isi-ska.ac.id
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citation:   Ridlo, M Harun Rosyid and Risqita, Exa Syafina Jullyan and Febriani, Fani Amalia  (2023) MITIGASI PERUBAHAN IKLIM: INSTAGRAM CAMPAIGN DENGAN STRATEGI KREATIF MAKANAN LOKAL RENDAH KARBON.  Project Report. Institut Seni Indonesia Surakarta, Surakarta.    (Unpublished)  
document_url: http://repository.isi-ska.ac.id/7589/1/1.%20Laporan%20Akhir-14%20-%20Copy.pdf