eprintid: 7417
rev_number: 6
eprint_status: archive
userid: 24
dir: disk0/00/00/74/17
datestamp: 2025-07-07 05:13:49
lastmod: 2025-07-07 05:13:49
status_changed: 2025-07-07 05:13:49
type: article
metadata_visibility: show
creators_name: Cahyaningrum, Yuniana
title: Integrasi Augmented Reality dan Artificial Intelligence untuk Visualisasi Produk sebagai Strategi Inovatif
ispublished: pub
subjects: AF
divisions: sch_soc
full_text_status: public
keywords: augmented reality, artificial intelligence, integration, product visualization, digital marketing
abstract: In today's era of digital transformation, the integration of advanced technologies such as Augmented Reality
(AR) and Artificial Intelligence (AI) has become an innovative strategy that can increase business
competitiveness, especially in product visualization. This study aims to explore the potential of AR and AI
integration in creating interactive experiences that make it easier for consumers to understand the features,
functions, and added value of a product. By utilizing AR technology, users can see a virtual representation of the
product in real time in their real environment, while AI plays a role in personalizing recommendations,
analyzing user preferences, and increasing interactions through smart chatbots or decision support systems. The
results of the study show that the collaboration of AR and AI not only enriches the user experience, but also
opens up new opportunities in digital marketing, product design, and sales strategies that are more adaptive and
responsive to market needs. Thus, the integration of these two technologies can be one of the main keys in facing
innovation challenges and building competitive advantages in the industrial era 4.0

Pada era transformasi digital saat ini, integrasi teknologi canggih seperti Augmented Reality (AR) dan Artificial
Intelligence (AI) telah menjadi strategi inovatif yang mampu meningkatkan daya saing bisnis, khususnya dalam
visualisasi produk. Penelitian ini bertujuan untuk mengeksplorasi potensi integrasi AR dan AI dalam
menciptakan pengalaman interaktif yang mempermudah konsumen memahami fitur, fungsi, dan nilai tambah
suatu produk. Dengan memanfaatkan teknologi AR, pengguna dapat melihat representasi virtual produk secara
real-time di lingkungan nyata mereka, sementara AI berperan dalam mempersonalisasi rekomendasi,
menganalisis preferensi pengguna, serta meningkatkan interaksi melalui smart chatbot atau sistem pendukung
keputusan. Hasil kajian menunjukkan bahwa kolaborasi AR dan AI tidak hanya memperkaya pengalaman
pengguna (user experience), tetapi juga membuka peluang baru dalam pemasaran digital, desain produk, serta
strategi penjualan yang lebih adaptif dan responsif terhadap kebutuhan pasar. Dengan demikian, integrasi kedua
teknologi ini dapat menjadi salah satu kunci utama dalam menghadapi tantangan inovasi dan membangun
keunggulan kompetitif di era industri 4.0.
date_type: published
publication: Jurnal Pustaka Pustaka Mandiri
volume: 5
number: 1
publisher: Jurnal Pustaka
pagerange: 1-5
id_number: 2809-7483
refereed: TRUE
issn: 2809-4069
official_url: https://repository.isi-ska.ac.id
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citation:   Cahyaningrum, Yuniana   Integrasi Augmented Reality dan Artificial Intelligence untuk Visualisasi Produk sebagai Strategi Inovatif.  Jurnal Pustaka Pustaka Mandiri, 5 (1).  pp. 1-5.  ISSN 2809-4069     
document_url: http://repository.isi-ska.ac.id/7417/1/Integrasi%20AR%20dan%20AI_Yuniana.pdf