?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=http%3A%2F%2Frepository.isi-ska.ac.id%2F620%2F&rft.title=LAPORAN+PENELITIAN+HIBAH+BERSAING%3A+Revitalisasi+Desain+Kemasan+Batik+di+Kecamatan+Bayat%2C+Klaten+dengan+Tipografi+Nusantara&rft.creator=Murtono%2C+Murtono&rft.creator=Handriyotopo%2C+Handriyotopo&rft.creator=Marwanto%2C+Aries+Budi&rft.subject=Desain+Komunikasi+Visual&rft.description=ABSTRAK%0D%0APenelitian+ini+bertujuan+mendapatkan+pengetahuan+mengenai+permasalahan+dan%0D%0Apemecahan+masalah+dalam+usaha+revitalisasi+desain+kemasan+produk+batik+UKM+di%0D%0Akecamatan+Bayat%2C+Klaten.+Revitalisasi+menghasilkan+desain+kemasan+yang+memiliki%0D%0Apengaruh+kuat+terhadap+citra+masing-masing+produk+batik+di+Bayat+dengan+menggunakan%0D%0Atipografi+khas+aksara+etnik+Nusantara+yang+telah+dihasilkan+pada+penelitian+tahun%0D%0Apertama.+Metode+penciptaan+yang+digunakan+meliputi+identifikasi+permasalahan+desain%0D%0Akemasan+pada+produk+batik+di+Bayat%2C+eksplorasi+melalui+pengumpulan+data+melalui+studi%0D%0Apustaka%2C+pengamatan%2C+wawancara%2C+dan+analisis+temuan%2C+eksperimen+bahan+kemasan+yang%0D%0Aakan+digunakan%2C+serta+pengorganisasian+elemen+visual+pembentuk+wujud+kemasan+(logo%2C%0D%0Awarna%2C+bentuk%2C+dan+tipografi)%2C+perwujudan+desain+kemasan+sesuai+dengan+hasil%0D%0Aeksperimentasi%2C+evaluasi+melalui+diskusi+tim+peneliti+dan+pelaku+usaha.+Hasil+yang%0D%0Adicapai+adalah+perwujudan+desain+kemasan+dan+pendukung+kemasan+pada+UKM+batik+di%0D%0Akecamatan+Bayat.%0D%0AKata+kunci%3A+Kemasan%2C+desain%2C+batik%2C+Bayat%0D%0AABSTRACT%0D%0AThis+study+aims+to+gain+knowledge+about+the+problem+and+solving+the+problem+in+an%0D%0Aeffort+to+revitalize+the+packaging+design+of+SME+batik+Bayat+in+the+district+of+Bayat%2C%0D%0AKlaten.+Revitalization+create+packaging+design+that+has+a+strong+influence+on+the+image%0D%0Aof+each+product+of+batik+Bayat+using+the+unique+typography+that+create+base+on%0D%0Acharacters+Nusantara+ethnic+letter+of+alphabets+that+has+been+produced+in+the+first+year+of%0D%0Astudy.+Creation+methods+used+include+problem+identification+on+product+packaging%0D%0Adesign+batik+in+Bayat%2C+exploration+through+data+collection+through+literature+review%2C%0D%0Aobservation%2C+interviews%2C+and+analysis+of+the+findings%2C+experiments+packaging+materials+to%0D%0Abe+used%2C+as+well+as+a+form+of+organizing+visual+elements+forming+packaging+(logo%2C+colors%2C%0D%0Ashapes%2C+and+typography)%2C+packaging+design+embodiment+in+accordance+with+the+results+of%0D%0Aexperimentation%2C+evaluation+through+the+team+discussion+and+businesses.+The+results%0D%0Aachieved+are+the+embodiment+of+the+packaging+design+and+packaging+support+design+for%0D%0ASME+batik+in+the+district+of+Bayat.%0D%0AKeywords%3A+Packaging%2C+design%2C+batik%2C+Bayat&rft.publisher=ISI+Surakarta&rft.date=2013-10-03&rft.type=Other&rft.type=NonPeerReviewed&rft.format=text&rft.language=en&rft.identifier=http%3A%2F%2Frepository.isi-ska.ac.id%2F620%2F1%2FLap%2520Penelitian%2520PERANCANGAN%2520IDENTITAS%2520MEREK%2520DENGAN%2520TIPOGRAFI%2520VERNACULAR%2520DI%2520SENTRA%2520BATIK%2520BAYAT%252C%2520KABUPATEN%2520KLATEN%2520Taufik%2520Murtono.pdf&rft.identifier=++Murtono%2C+Murtono+and+Handriyotopo%2C+Handriyotopo+and+Marwanto%2C+Aries+Budi++(2013)+LAPORAN+PENELITIAN+HIBAH+BERSAING%3A+Revitalisasi+Desain+Kemasan+Batik+di+Kecamatan+Bayat%2C+Klaten+dengan+Tipografi+Nusantara.++ISI+Surakarta.++++(Unpublished)++