eprintid: 427
rev_number: 9
eprint_status: archive
userid: 10
dir: disk0/00/00/04/27
datestamp: 2016-10-25 03:57:52
lastmod: 2016-10-25 03:57:52
status_changed: 2016-10-25 03:57:52
type: article
metadata_visibility: show
creators_name: Sri Hesti, Heriwati
creators_id: hesti@isi-ska.ac.id
contributors_type: http://www.loc.gov/loc.terms/relators/WAM
contributors_name: Sri Hesti, Heriwati
contributors_id: hesti@isi-ska.ac.id
title: SEMIOTIKA DALAM PERIKLANAN
ispublished: pub
subjects: AE
divisions: sch_hum
full_text_status: public
abstract: To send the message of communication by entrusting it on an object, in this case advertisement or an event in which many people show interest, should use accurate words. Using words inaccurately,  the message can not be understood well. A language as a means of communication and communication itself is self-expression. Not only can each language be used to analyze structurally but also using semiotic approach, especially to advertisements. Besides an activity of communication, advertising is an activity of marketing. Basically an advertisement is the product of mass culture and of industrial society culture indicated by mass production and consumptions. It means that the mass are only viewed as consumers. Communication activity creates personal interactions using clear signs. Communication is also the division of behavioral elements or life style with a set of rules and the use of signs. From communication point of view, the manipulation of elements of a message depends on who the target is and through what media the advertisement should be expressed.

The presence of advertising as  public service is meant to counter commercial advertisements because  they are often accused of increasing consumerism. Apart from that, advertising as a public service advertisement can be viewed using semiotic approach.

 

Key words: language, advertisement, semiotics
date: 2016-10-24
date_type: completed
publication: Jurnal Pendhapa Vol 1 No 1 Oktober 2010
volume: 1
number: 1
publisher: Desain Interior ISI Surakarta
pagerange: 59-68
refereed: FALSE
issn: 2086-8138
official_url: http://jurnal.isi-ska.ac.id/index.php/pendhapa/article/view/1675
citation:   Sri Hesti, Heriwati  (2016) SEMIOTIKA DALAM PERIKLANAN.  Jurnal Pendhapa Vol 1 No 1 Oktober 2010, 1 (1).  pp. 59-68.  ISSN 2086-8138     
document_url: http://repository.isi-ska.ac.id/427/1/pendhapa%201_resize.jpg
document_url: http://repository.isi-ska.ac.id/427/2/1675