?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Vivanda&rft.au=Vivanda%2C+Pratika+Diyah&rft.aufirst=Pratika+Diyah&rft.title=STRATEGI+PROGRAM+DALAM+UPAYA+MEMPERTAHANKAN+RATING+PADA+PROGRAM+TALK+SHOW+%E2%80%9CCERIWIS%E2%80%9D+TRANS+TV&rft.date=7+February+2014&rft.inst=Institut+Seni+Indonesia+Surakarta&rft.tpages=96&rft.degree=S1