PEMBERDAYAAN MASYARAKAT LOKAL DALAM AKTIVITAS PARIWISATA BUDAYA BALI

Abstract

In social life, art considerably can help to perfect human and their society in physi- cal, spiritual and psychological side.  Based on their belief the role and function of art, like mentioned above, resulting many kinds of art which goes to manifestation of artist creativity and their society.  No exception happens in Bali, too.  There are lots of various arts which are as the hairs of an old agricultural-feudalism society that people today of  desperately reborn and developed them.   In case of one of preservation conceptions, it  is made such as classification of art; sacred art and profane.  The classification is significantly made to anticipation tourism organizer to not harmfully perform that sacred art to be sold by tourist.  Unfortunately, this classification has no cultural power to be obeyed, so till today it is consequently still be a conflict.  What is all about happens due to that tourism such as has a big power to screw up that classifications of sacred art and profane.  It will be more ridiculous when there is an art work which previously become a sacred art must be sold for the sake tourists satisfaction.  It seems that tourism activities is identical to market. Bali, actually, is merely the market.  In “small” part it goes to art market such as art performance, handy craft, painting, sculpture, and other else, then natural tourism object on the other side.   Based on the facts show that art reproduction only be done by a small society which has skill to create work of arts.  Meanwhile, the small society has no evenly big chance due to the local government indicated less atten- tion to empowering them.  Today, there are some people who has desperately kept the  maintaining the image of Balinese cultural identity by undergoing traditional and religion  ritual ceremony hugely and attractively, but it comes to unpleasantly that the lesson just to be anjoyed by as a merely profane performance.

Key words: local society, tourism, empowering.