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Murtono, Taufik (2010) PRAKTIK PENANDAAN DALAM IKLAN. Jurnal Capture, 2 (1). pp. 84-92. ISSN 2338-428X (online) 2086-308X (cetak)

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Visual signing at advertisement is a meaning attaching effort, considering almost all of the advertised products did not have specific value. A number of products can be replaced by other brand within same category. Usually, in marketing communications world, this kind of product has a lot of competitors. Having no differentiation causing the product has no meaning in the consumers’ mind. The situation leads the product to get a sign from outside of itself. Keywords: advertisement, sign, meaning, practice

Type: Article
Not controling keyword: advertisement, sign, meaning, practice
Subject: N Fine Arts > N Visual arts (General) For photography, see TR
Divisions: Faculty of Fine Art and Design > School of Visual Communication Design
User deposit: UPT. Perpustakaan
Datestamp: 13 Apr 2017 06:19
Last mod: 13 Apr 2017 06:19

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