Download Statistics
Download StatisticsMurtono, Taufik (2010) PRAKTIK PENANDAAN DALAM IKLAN. Jurnal Capture, 2 (1). pp. 84-92. ISSN 2338-428X (online) 2086-308X (cetak)
![[img]](http://repository.isi-ska.ac.id/style/images/fileicons/text.png) |
Text
541 - Published Version Download (15kB) |
Official url: http://jurnal.isi-ska.ac.id/index.php/capture/issu...
Abstract
Visual signing at advertisement is a meaning attaching effort, considering almost all of the advertised products did not have specific value. A number of products can be replaced by other brand within same category. Usually, in marketing communications world, this kind of product has a lot of competitors. Having no differentiation causing the product has no meaning in the consumers’ mind. The situation leads the product to get a sign from outside of itself. Keywords: advertisement, sign, meaning, practice
| Type: | Article |
|---|---|
| Not controling keyword: | advertisement, sign, meaning, practice |
| Subject: | N Fine Arts > N Visual arts (General) For photography, see TR |
| Divisions: | Faculty of Fine Art and Design > School of Visual Communication Design |
| User deposit: | UPT. Perpustakaan |
| Datestamp: | 13 Apr 2017 06:19 |
| Last mod: | 13 Apr 2017 06:19 |
| URI: | http://repository.isi-ska.ac.id/id/eprint/1147 |
Actions (login required)
 |
View item |
